To drive even more listeners to its site, the company has been making a big push into the podcast space. Spotify, which had 299 million monthly active users as of June 30, makes money through ad-free monthly subscriptions and from advertising on the free version of the service. “We want them to be able to experience them in a way that they wouldn’t get on Instagram, YouTube, TikTok or anywhere else.” “That is the hope of any established creator, that they’re bringing their audiences here,” Holt said. The new Spotify for Podcasters is live now.For Spotify, they are another way to attract new audiences to the streaming platform. This means that when a podcast ends, another relevant episode will automatically start playing that fits the user’s tastes. The company said, now, just as with music, it will include Autoplay for Podcasts. Podcasters are gaining another new feature today, as part of the larger revamp of the Spotify app. And the number of independent and enterprise podcasters using the service has grown by over 700% in the last two years. It said that monthly payouts to opted-in publishers have grown by nearly 50% and advertiser participation has increased by 500%. The company offered an update on the Spotify Audience Network, its audio-first marketplace that connects podcast publishers and independent creators with advertisers, too. Spotify and DC also said they’d launch a new podcast series focused on The Riddler. We will continue to explore more options for you to build out your business.”Īt the event, podcast creators Alex Cooper, Emma Chamberlain, Mark Fischbach, Hasan Minhaj, Bill Simmons, and others share details about their new series. Th ese tools give you the ability to choose how you monetize. “ Spotify users can listen to all their favorite content in one place, and at the same time, Patreon podcasters can increase their income and grow their audience. “Everyone benefits from this partnership,” said Spotify co-president and chief business officer Alex Norstrom. Spotify’s interactive podcast polls and Q&As became publicly available through the Anchor creation app in 2021, reaching 160 markets.Īnother interesting piece of news was the announcement of a new partnership with Patreon, which the company said will enable creators to expand their creative business through direct payments from fans, and allow fans to listen to their Patreon content on Spotify. In addition to the dashboard updates, Spotify said it would also make its video podcasting features and interactive tools for podcasters more broadly available. Gimlet co-founder Alex Blumberg also left last year and Anchor’s co-founder Michael Mignano left last summer. The changes come as Spotify’s podcast strategy has been revamped, which saw an exec restructuring that has included the departures of key execs, including Dawn Ostroff, its former chief content and advertising business officer who led the company’s podcast expansion, and, more recently, Max Cutler, founder of Parcast, a company Spotify bought in 2019 for $55 million. “Before now, most of these features were only available to creators hosted on Anchor,” noted “Call Her Daddy” podcast host Alex Cooper, who presented the features. This section will also show when their podcasts are being added to playlists. They can also now add videos, Q&As or polls, or dig into analytics to see how their show is performing or learn more about listener habits. When creators log in to the new dashboard, they’ll be able to see data on how their show is performing and can create or upload their episodes instantly or add more features to existing episodes. Now, Spotify says that Anchor is becoming part of Spotify for Podcasters.Īs a result of this integration, the Spotify for Podcasters dashboard will become more powerful. At the time, it was considering rebranding the service “Spotify Creator Studio.” The company was seen late last year weighing if it should do away with the Anchor brand, in a survey it sent to creators. This change involves another consolidation of its Anchor podcast creation service, acquired for $154 million back in 2019. The company showed off a redesigned version of its Spotify for Podcasters dashboard, which will now work to better organize its tools for creating, managing, growing, and monetizing their content in one place. In addition to news related to its mobile app’s revamp and the introduction of TikTok-style music and podcast discovery feeds, Spotify announced podcast-focused news at its Stream On event in LA this morning.
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